One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Control Every Step of the Process

AFTER YEARS in the idea business, during which I’ve developed hundreds of ideas and licensed more than 20 of them, I’ve learned a few valuable lessons, some, admittedly, the hard way. Hands down, the most important thing I’ve learned is that I’m the one who has to be at the control panel every step of the way—from the moment I conceive of an idea until it’s brought to market and beyond. Whether I win or lose at this game depends on whether I do the right things in the right way at the right time. That includes asking the right questions of and saying the right things to the right people—and only those people.