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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition by Stephen Key

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imageKick Fear to the Curb

IF YOU’RE like most people, the biggest obstacle standing between you and getting your idea to market is fear. That is understandable, especially if you’re new to the licensing game. The truth is, everyone has fear. In fact, every successful entrepreneur and independent product developer I know, myself included, has had multiple fears. But here’s the other truth: fear is surmountable. Because in the vast majority of cases, fear is just “false evidence appearing real.”

I’ve found that the best way to dispel fear is with preparation and persistence. Studying the game, getting ready for the game, and practicing the game not only ...

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