One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Find the Right Doors to Knock On

MANY PEOPLE set their minds on licensing their idea to a particular company and don’t bother to look any further. Then when that company says no, they decide to abandon their idea. That is a huge mistake! And it’s one I’m intimately familiar with, because I did the same thing a couple of times early in my career.

The first time I made that goof was with a simple but novel idea: to combine toys with books. For example, I included a box of crayons with a coloring book. I glued the coloring book to a sheet of cardboard that extended about six inches beyond the right edge of the coloring book. Then I glued a plastic ...