Cut a Great Deal
THE CONVENTIONAL way of negotiating a licensing agreement is to hire an attorney to do it for you. As you may have guessed by now, I only follow convention when it’s the best way of getting me where I want to go. If I can find a faster, easier, and cheaper route, I take it. And I have found that doing my own negotiating puts me way ahead of the game.
I actually like to negotiate my own deals, but I also like that it saves me money in attorney fees. Now I’m not suggesting that you negotiate a licensing contract without legal advice. I’m suggesting that you be the go-to person in all direct dealings with a potential licensee. Once ...
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