Living the Dream
WHEN PEOPLE find out what I do for a living, they often wonder how successful I really am at licensing ideas to companies. They have a hard time wrapping their head around why a large corporation would want to rent an idea from someone like me—a lone entrepreneur working out of a small office, with only an office manager. They question how I could possibly come up with an idea that a large company’s own product development and R&D people could not. They can’t imagine why a big company would even open its doors to a small fry like me.
When they find out how successful I’ve been at this game, that I’ve been able to cut great deals ...
Get One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
