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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition by Stephen Key

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imageLiving the Dream

WHEN PEOPLE find out what I do for a living, they often wonder how successful I really am at licensing ideas to companies. They have a hard time wrapping their head around why a large corporation would want to rent an idea from someone like me—a lone entrepreneur working out of a small office, with only an office manager. They question how I could possibly come up with an idea that a large company’s own product development and R&D people could not. They can’t imagine why a big company would even open its doors to a small fry like me.

When they find out how successful I’ve been at this game, that I’ve been able to cut great deals ...

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