One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Foreword

I REMEMBER GETTING the call like it was yesterday. The head of McGraw-Hill Education’s San Francisco office called me and asked if I would like to write a book. He had discovered my coaching business online and thought it had a growing audience.

I can barely put two sentences together, so I was very flattered. At that point, I had been teaching inventors how to bring their product ideas to market through licensing for more than a decade. McGraw-Hill Education wanted me to write about the 10 simple steps that were (and still are) the foundation of our yearlong program. At the time, Andrew and I scratched our heads. Were we really going to give away all of our content for the price of a hardback book?

But I remember hearing from trusted ...