One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Introduction

How One Simple Idea Led to the Life of My Dreams

HI, MY name is Stephen Key, and I am a successful entrepreneur and licensing expert. I don’t have a degree in engineering, marketing, or business. I don’t own a big company, nor am I employed by a big company. Instead, companies work for me—bringing my product ideas to life while I sit back collecting royalty checks, creating new product ideas, and enjoying the life of my dreams with my beautiful wife and our three children. I wrote this book to show you how you can do the same thing and reap the same kinds of benefits.

But before I tell you how to bring your ideas to life, let me tell you a little more about me … because I have a feeling we’re a lot alike. From an early age, I dreamed ...