One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Preface

The Ferriss Effect

BACK IN 2003, when I first started teaching my “10 Steps to Bring Your Idea to Market” course, a guy who didn’t look much like a student started showing up at my classes. Unusually fit, he wore leather from head to toe and carried a motorcycle helmet. Long after everyone else had settled down, he would walk in and scan the room for the perfect spot to sit and focus. Thus positioned, he would cock his head and fix a penetrating look at either my partner Andrew or me as we spoke from the front of the room. I got the sense he was absorbing every story, statistic, and strategy we shared and was turning them over in his mind.

At the end of class, students would mill around deferentially, eager to ask questions. But Tim Ferriss ...