Business Benefits of an Online Community

There’s a global conversation going on in cyberspace. Here are just a few examples of what people are saying:

  • About a printer/fax brand: “Just get a [brand name]. We’ve had three of them, and we’ve never had any problems.”

  • About a video game: “Isn’t it time they put in some girl characters?”

  • About a food brand: “Their products are totally artificial and full of toxic chemicals.”

  • About a cosmetics brand: “Personally, I love [brand name] even if their stuff’s expensive, because they use quality ingredients.”

What are they saying about your brand? What invaluable information can they give you? And what message do you want them to pass on to others? The online community trend can be a gold mine for companies ...

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