Skip to Content
Online Communities Handbook: Building Your Business and Brand on the Web
book

Online Communities Handbook: Building Your Business and Brand on the Web

by Anna Buss, Nancy Strauss
March 2009
Beginner
288 pages
5h 42m
English
New Riders
Content preview from Online Communities Handbook: Building Your Business and Brand on the Web

What’s the Downside?

Writing this chapter was easy! We sat down to list the benefits of an online community for a brand or company and the list just grew by itself. So what’s the catch? What’s the downside of starting an online community of your own?

1. Development costs

Like a Web 1.0 site, a community website requires planning, technical infrastructure, and maintenance. The backend technology must also be much more reliable than when dealing with a Web 1.0 site. If user-generated content is lost in a system crash, you’re in deep trouble. If thousands of community members can’t log in because the system does not accept their password, then you’re in trouble again. And it will be frustrating for your users if the system cannot cope with an ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Making a Living from Your eBay Business, Second Edition

Making a Living from Your eBay Business, Second Edition

Michael Miller
Selling Today: Partnering to Create Value, 14/e

Selling Today: Partnering to Create Value, 14/e

Gerald L. Manning, Michael Ahearne, Barry L. Reece
The Essential Ken Blanchard Collection

The Essential Ken Blanchard Collection

Garry Ridge, Ken Blanchard, Colleen Barrett

Publisher Resources

ISBN: 9780321619624Purchase book