Define the Role of Your Brand
Another important strategic question is how visible the association should be between the community and your brand. You may have a fashionable brand that consumers already know and love. Nintendo, Apple, BMW, Lego, and M&M’s are examples of brands with a high level of established popularity. Most companies are in a different situation: people like their brands but do not love them. In this case, we recommend avoiding a strict separation between brand and community sites.