O'Reilly logo

Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Registration

Getting people on your website is nice, but you will probably want them to join your community through a registration process. This will allow you to contact them when needed. It also allows their community actions to be associated with a unique online identity, important for the formation of member-to-member relationships. And the member database that you develop through online registration will be valuable capital for your company.

Figure 4.6. Lego.com: A community for children needs a registration page that’s very simple to use. A Lego figure is used here as a helper.

If your community is open to the public, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required