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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Get the Most Out of Your Members

Once you’ve recruited the members, how can you keep them in your community? And how can you get the maximum mileage from your members, motivating them to participate as much as possible over the longest possible period of time?

Grab them when they’re fresh

Newly registered members tend to be extremely motivated. They have gone to the trouble of filling out a registration form, and now they are eager to see the results. This is an opportunity for you to catch them and draw them into your community while their interest is at a high point.

Most registration processes include an email confirmation step, where members have to click on an activation link sent to them by email. Except in very specific cases, this email ...

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