O'Reilly logo

Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Managing the Membership Lifecycle

Membership in an online community has a natural lifecycle, and an understanding of its phases will help you get the most out of your community.

Integrating new members

New members, as we’ve said, start out with a high level of interest, but they are also skeptical. They have not yet built up any loyalty toward your website, and they can leave as easily as they’ve come. The first website experience of new users is therefore critical. Their natural enthusiasm has to be satisfied right away. The new user also needs to feel welcome and reassured. It is intimidating for many people to try to use a new website, and far more so when their actions are visible to other members.

There is also a kind of social intimidation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required