The Chapter in a Nutshell
Motivating Your Members
Get the most out of your members
Give them something to do as soon as they arrive
Keep them on the website with sticky navigation
Get them hooked by creating a balance between instant and delayed gratification
Motivate members to keep participating
Give virtual rewards
Show immediate results from activity (such as points or ranking) for instant gratification
Get members working toward longer-range goals such as:
Access to exclusive features and tools
Rankings, titles, social status in the community
Provide incentives related to your company’s products
Value-adds for products they’ve purchased
Discounts on future purchases
Branded gifts
Offer monetary rewards, sweepstakes, and gifts
Manage the member ...
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