O'Reilly logo

Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Interview

When did 11870.com begin?

Our company was started in 2006 as an initiative of Jesús Encinar and a group of private investors. We launched the community in 2007. During our first week, we were number one in Technorati, the website that tracks blogs. We knocked Britney Spears out of the number one position, and that was right when she had shaved her head.

How do you encourage members to join your community and participate?

The first thing that we provide is a pleasant website, with a clean interface. Our registration process is simple, and three days after registration, a community manager gets in touch with new members to welcome them. In the physical world, the community manager might offer them a coffee. In the virtual world, we welcome ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required