Interview
Could you name some online communities that marketing professionals need to know about?
Absolutely. Some of the best places to start are social networking websites such as LinkedIn and Facebook. I know that many marketing professionals will hear that and think: wait a minute, they are sharing recipes and the fact that they broke up with their boyfriend on Facebook. So definitely start with LinkedIn, a network geared toward business professionals. And then Facebook will give you a more social aspect, but will connect you with people who are in your target market.
What should marketing professionals know about the best way to approach people in online communities?
If a marketing professional wants to be taken seriously and not looked ...
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