Book description
Learn to manage, grow, and communicate with your online community
Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.
A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.
Aims at providing community managers the information they need to get a handle on their online communities and make them successful
Addresses the role of the community manager, the core community management tasks, and how to create an online community
Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
Offers advice for establishing policies and transparency and encouraging community interaction
Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
Table of contents
- Cover Page
- Title Page
- Copyright
- About the Author
- Dedication
- Author's Acknowledgments
- Publisher's Acknowledgments
- Contents at a Glance
- Table of Contents
- Introduction
- Part I: The Basics of Online Community Management
- Part II: Embracing the Community Manager's Role
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Part III: Building a Productive Online Community
- Chapter 5: Getting Started with Your Online Community
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Chapter 6: Communicating with Your Community
- Making Yourself Accessible
- Deciding on a Communication Method
- Answering Common Questions
- Responding to E-Mail from Community Members
- Creating Community Newsletters
- Using Blogs to Provide Updates
- Introducing Products to Your Community
- Offering Deals, Discounts, and Promotions to Your Community
- Creating Brand Awareness
- Sharing Hobbies and Interests through Online Communities
- Communicating Successfully
- Chapter 7: Listening to Your Community
- Chapter 8: Building Kids' Communities
- Part IV: Growing Your Community
- Part V: Assessing the Health of Your Community
- Part VI: Taking Your Community Offline
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Part VII: The Part of Tens
- Chapter 17: Ten Essential Community Manager Tasks
- Chapter 18: Ten Must-Have Skills for Community Managers
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Chapter 19: Ten Best Practices of a Community Manager
- Staying Impartial
- Having a Regular Presence in Your Community and Others
- Responding to Inquiries in a Timely Manner
- Keeping a Positive Tone
- Being Supportive of the Brand and the Community
- Forging Relationships
- Promoting the Community
- Being Passionate about the Community
- Staying on Top of Trends
- Continuing Your Education
- Index
Product information
- Title: Online Community Management For Dummies®
- Author(s):
- Release date: November 2011
- Publisher(s): For Dummies
- ISBN: 9781118099179
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