In This Chapter
After socializing online for a while, members become curious about one another. They're especially curious as to whether the relationships they're cultivating online hold true in the real world. Online communities are important to the people who visit them every day. Members feel a personal connection to both other members of the community and the team behind it. It's only normal that they want to meet in person. You may want to consider hosting some fun mixers and meetups to bring everyone together.
Online meetups and tweetups are a fun way for community members to meet offline and build on their relationships. They establish faith and trust in the brand and renew community bonds. Your members will love them ...and so will you.
In this chapter, I discuss why meeting offline is important and the benefits to your community and your brand.
You're indebted to the members of your online community. They talk to you about your brand, share feedback, and do some word-of-mouth marketing for you. Why not reward them for their evangelism with some fun offline events?
Meetups and parties give them a place to let their hair down and carry on a discussion beyond the limitations of a web platform or social network. When members sit down together to share some chat, food, and ...