CHAPTER   14

Riccardo Zacconi

Cofounder, King

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Riccardo Zacconi cofounded King in 2003 with Toby Rowland, Sebastian Knutsson, Lars Markgren, Thomas Hartwig, and Patrik Stymne. King is best known for the Candy Crush Saga series, whose massive success propelled the publisher toward an IPO in March 2014. But unlike certain other IPOs in the same category, King had been a successful video game publisher for more than a decade.

Prior to King, Zacconi was a marketing and finance executive, working predominantly in the European online dating business at Spray Network and uDate, which was acquired by Match.com. Zacconi had also spent time as a consultant ...

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