May 2011
Beginner
230 pages
3h 54m
English
Content preview from Online Marketing: A User's Manual
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Facebook
INTRODUCTION
With over 500 million registered users and more than 60 million daily status updates, Facebook has an enormous reach for any social media marketing campaign. While there are some privacy concerns, Facebook is set up for people to share things that they like with their friends – a marketer’s dream.
With Facebook you can have two kinds of pages, a personal profile and a business page. I recommend setting both up – the personal page for yourself and the business page for your product/service/company. In this section I will focus on setting up a page for your business. To do this you will need to set up a personal page first. Facebook makes the process easy, and you can start right now.
FACEBOOK BASICS
SETTING UP YOUR FACE BOOK PAGE
• Step 1: Go to www.facebook.com/pages/create.php
• Step 2: Choose what kind of page you want to set up. Most likely you will choose “Brand, product, or organization.” “Local business” is for a mom-and-pop operation and “Artist, band or public figure” is for just what it says.
• Step 3: Identify your “Product.” Facebook will provide you with a dropdown menu of options. Choose the most appropriate.
• Step 4: Create your page. Enter a name for your page (e.g. Your Company) and check the box that you are authorized to create this ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.