Online Marketing: A User's Manual

LINKEDIN

INTRODUCTION

LinkedIn is a social media network created specifically for business relationships, especially around job search. It’s a place where, in a sense, resumés come alive and speak to each other. It’s a place to find a job or find employees, but most important, it can be a hub for your business history on the Internet.

LINKEDIN BASICS

LinkedIn is a social network specifically aimed at people in professional careers. It has three main functions:

1 JOB SEARCH

This can work both ways. People looking for a job will use LinkedIn to look for other people who are in their field and try to make a connection. With free accounts you can’t send a message to someone you’re not connected to already, but you can find out some basic information, and you can send a request to get connected. Along with that request, you can personalize your message to start a conversation.

In the ongoing job search market, LinkedIn serves as a living resumé. People can update their LinkedIn account and keep an active list of what they have done and what they are doing. You can link your Twitter account so that what you are doing on that network becomes part of your LinkedIn page as well.

2 PROFESSIONAL GROUPS

One of the key ways people connect on LinkedIn is through the Groups. Because LinkedIn ...