May 2011
Beginner
230 pages
3h 54m
English
Content preview from Online Marketing: A User's Manual
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Chapter 6
Video Marketing
INTRODUCTION
As a marketer, you want to be where the eyeballs are, and those eyeballs are increasingly turning to online video in one form or another. But whether you’re targeting YouTube, Blip.tv, Vimeo, Hulu, or somewhere else, it’s important to acknowledge that the list is huge and keeps on growing. According to YouTube’s own fact sheet,
“People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.”
And as the Videonuze noted last summer, online video viewing during traditional prime-time television hours is up to over 62 million viewers in the US. Nothing to sneeze at, and a sure indication that people are watching online video during their leisure time. Add that to the consistently growing daytime viewing numbers.
Of course, “online video” is a broad category. There are different ways to use video, and how you choose to go about it has a lot to do with what your goals are and what you are trying to accomplish. What people tend to think of first when they think of online video is viral videos. This can be a great guerrilla marketing strategy, if building buzz for something new is what you want to do.
But not everyone needs a viral video. If you have a site with specific products, using video to show that product in action will give your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.