May 2011
Beginner
230 pages
3h 54m
English
Content preview from Online Marketing: A User's Manual
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7
SEO
INTRODUCTION
As I said in the introduction, SEO stands for Search Engine Optimization. Optimizing your search engine presence is, quite simply, the art of making yourself easy to find through search engines. The goal is to appear high on the first page of results when someone searches for a word or phrase relevant to your business.
Google, Yahoo and Bing are the most used search engines in the UK and USA, with Google roughly comprising about 70% of the market, Yahoo 15%, and Bing 10%. When someone goes to a search engine and types in a word or a set of words (“search terms”), the search engine returns a page of links that are relevant to that search term. For the most part, people only look at the first page of results, and if they don’t find what they want, they do another search. And if the page does return what they want, most people start at the top. The top result gets far more visitors than the one below it.
You want your blog or website to come up as high on the first page of search results for as many relevant terms as possible – but how do you do that? There’s the rub.
In this chapter I will look at how to structure your website or blog to come up as high as possible on the most relevant searches. Because they have more than two-thirds of the search market, I will focus on how to optimize your presence for Google searches.
THE BASICS
Search engines ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.