May 2011
Beginner
230 pages
3h 54m
English
Content preview from Online Marketing: A User's Manual
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
A friend of mine, we’ll call him Tim, has been a marketing professional for decades. He’s been successful, consistent and innovative. A few months ago his boss called him in and said, “We need to get on top of our digital strategy. I want to revamp our website and start a blog, get some SEO going and make sure we are doing everything we can with social media and affiliate marketing.”
Tim said sure thing, tried not to sweat, and immediately went to his desk and called me.
“Murray, I don’t really know what digital strategy is, I’ve barely heard of blogs and social media and I have no idea what SEO even stands for. Help!”
We spent a lot of time talking on the phone over the next few weeks, and he put together a digital marketing strategy that worked and made his boss happy. But for everyone like Tim who has someone like me to call there are a thousand others who have nowhere to turn.
This book is for you.
It will explain the basics, teach you techniques and strategies, and connect you with the best resources out there. This book will show you how to plan, execute, manage and measure a successful online marketing campaign.
THE MARKETING WORLD
In less than ten years the entire landscape of marketing has changed. What a few years ago was a new option is quickly becoming the new way of doing things. Not making the transition could mean losing your job or your company’s place in the market. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.