Chapter 1

Personal Branding 101

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.Tom Peters

When I ask authors how they feel about online marketing, the answer I get most often is, “I feel overwhelmed.” I understand that feeling, but it doesn’t have to be that way.

There has never been a better time to be an author, because for the first time authors have direct access to their readers. While there is more competition in the marketplace, there is also more opportunity.

The biggest challenge for most of my clients is finding the time to build their brands and market their books while writing the best book possible. To thrive in today’s competitive markets, personal branding is more important than ...

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