Online Marketing for Busy Authors

Chapter 2

You Gotta Dream Big

Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.Gloria Steinem

Part of the reason I love my job is because I help authors make their dreams come true, but those dreams don’t manifest instantly. Okay, they do for some—but those are the exceptions. To become a well-known and well-established professional author you have to be ready for the long haul, so adjust your expectations and remember that building an effective brand is a marathon, not a sprint.

This work is important, but it’s not easy or quick. There may be an investment of years before you see the results you want. Or the results may look quite different from the ones you initially ...