Chapter 5

Best Advice in the Business

Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.Pablo Picasso

In the first few chapters, we spent time getting to know your dreams and goals. To make them a reality, we now need a solid plan and some good advice from people who do this work well.

To help you craft the right online marketing mix and to ensure that the conversations you start with your readers are effective, I tapped into the collective intelligence of book publishing professionals and asked: What is the one marketing tip you would give to authors? Here is what they said:

Advice from publishers and agents

Know your readers: ...

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