Chapter 6

Your Priority List

Only by carving out think-time and reflection can we actually understand, in an entirely different context, the actions we take.Daniel Patrick Forrester

Most authors think of online marketing as a directive to “go start tweeting” or “go start blogging.” But as you can see from the work you have already done in the first few chapters, just tweeting without understanding why is not only frustrating, it’s also ineffective and unsustainable. Before you can dive in, you need to consider your priorities.

As you know by now, I believe in the value of developing an online brand, but it does not rule my life. I try to be strategic in my use of time and effort. Like you, I have other, more important priorities. So let’s just ...

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