Chapter 9

Mailing List of Fans

Coming together is a beginning; keeping together is progress; working together is success.Henry Ford

People on your mailing list are your Super Fans. They are the people who have given you permission to show up in their inbox, and that invitation is of great value to you. Think about it: When was the last time you signed up for a newsletter? Most likely you are selective in what emails you want to see in your inbox. Once I asked an author that question and she said, “Oh, I don’t do that.” She’s right. We don’t do that unless we are Super Fans, or unless the author is providing us with something of value.

Why have a mailing list?

Social media is sexy, but the real power of your relationship with your fans is in your ...

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