Chapter 10

To Blog or Not to Blog

It’s none of their business that you have to learn to write. Let them think you were born that way.Ernest Hemingway

Developing a personal brand online is crucial to your success as an author, and blogging is a critical element of that plan. I know it’s not always easy to find the time, and sometimes it seems so irrelevant compared to your other priorities. Almost every one of my clients moans when I mention blogging. Usually they have just finished writing the book and the last thing they want to do is to write more. Some of my clients are CEOs of large companies, and others are masters of the universe in their fields, and I am almost embarrassed to ask them to take time out of their busy days to blog. One of ...

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