Chapter 11

Social Media and Social Networking

No matter what your pursuit, the most fulfilling part is sharing it with others.Eli Broad

Social media allows you to have conversations with your readers, and it will be a big part of your online marketing strategy. Ages ago I wrote an article on Huffington Post called “It’s 2010: You Really Need to Be on Facebook.” As you can imagine, that was a bit controversial. In fact, Donna Fenn, author of Upstarts, wrote on her blog that judging by the response, you’d think that I had asked people to walk around naked. That was many years ago, and I can’t tell you how often I still hear authors say, “All people do on social media is discuss what they ate for breakfast.” Only people who are not on social networks ...

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