CHAPTER 2

The Development of Investor Relations

The term investor relations (IR) is a recent one, but many of the core tasks of IR have long histories. This book includes a history of IR because IR is a complex phenomenon that can only be understood historically and because no published history of IR currently exists.

Nine of the most significant influences behind the growth of IR since the mid-1970s are shown in Figure 2.1. It is worth analyzing these factors in detail since the origin of IR has not been well documented, and many of these trends are still in progress and continue to shape the practice of IR.

Figure 2.1 Nine key influences on ...

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