CHAPTER 7

Crafting an Investment Thesis

Crafting the Corporate Strategy

The investor relations officer (IRO) has an important role in helping craft the corporate strategy and the corporate story, and then conveying strategy and story to investors and financial media.

Corporate strategy now represents the difference between success and failure. Prior to the competitive pressures of the 1970s, many organizations did not possess “strategies,” simply collections of different businesses and products. Many British businesses were hopelessly diversified; others were overfocused on single market niches.

The traumas of the 1970s saw the return to a more conservative style of management as the confident belief that markets would be ever-expanding evaporated. ...

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