CHAPTER 12

Using New and Social Media

Social media is not easily defined. Definitions tend to focus either on the “community” aspect, the existence of “interactivity,” or the availability of “user-generated content.” In common speech, the term is used in a variety of ways, from a broad view which refers to almost everything on the Internet, to a middle view that regards social media as any Internet site which allows users to interact with other users and generate content, to a narrow view referring just to Facebook and similar highly flexible networking and friendship sites, with other interactive sites given dedicated categories such as blogs, wikis, file-sharing sites, and chat applications.

Social media has been defined as “any tool or service ...

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