Online Reputation Management For Dummies

Recruiting Your Team

Most organizations find themselves scrambling to pull together an online reputation management team from already stretched resources. A common mistake is to assign responsibilities to people who really aren’t very good at them, even when there may be a perfectly good candidate left ignored in a completely different department. If your IT person can’t stand writing compelling blog content and socializing via social media, then by all means recruit someone from a different department to do the job. Instead, just let the IT person do what he does best — maintaining your software, performing analytics, and keeping an eye on emerging technologies and approaches that will make your organization run more smoothly.

Who knows? Your assistant could be the best content writer in the organization. Your people will love you for paying attention to what they actually enjoy doing, and you’ll get much more consistently rewarding outcomes.

It’s interesting to note that there are groups within organizations online, such as Social Empire (www.socialempire.com ), who are dedicated to gaming social networks in order to raise everybody’s influence scores. Services such as Klout (www.klout.com ) measure influence based on a user’s ability to drive action online, both by publishing content and engaging with others online. Recruit your team members based on demonstrated merit, rather ...