Creating Your Employee Online Reputation Policy
Some companies still believe they can get away with having an ad hoc sort of social media policy for their employees where they’re pretty laid back and only institute rules after there’s been a crisis resulting from an unfortunate recent event. These days, however, online conflagrations can escalate to dangerous levels within a couple of hours if gone unchecked and cause quite a stir within an organization, to say the least.
There are too many case studies out there already about major losses incurred by actual employees from the organizations that suffered the embarrassing social media frenzy. Here are a few examples of activity that unfortunately happen all the time and need a clear guideline before your organization’s online reputation management gets out of hand because of “friendly fire.”
Rude commenting on the company’s profile by accident
Griping about management online
Gossiping about coworkers online
Taking unauthorized office pictures and sharing them online
Posting negative rants (by disgruntled employees who still have access ...