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Online Reputation Management For Dummies by Lori Randall Stradtman

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Creating Your Employee Online Reputation Policy

Some companies still believe they can get away with having an ad hoc sort of social media policy for their employees where they’re pretty laid back and only institute rules after there’s been a crisis resulting from an unfortunate recent event. These days, however, online conflagrations can escalate to dangerous levels within a couple of hours if gone unchecked and cause quite a stir within an organization, to say the least.

There are too many case studies out there already about major losses incurred by actual employees from the organizations that suffered the embarrassing social media frenzy. Here are a few examples of activity that unfortunately happen all the time and need a clear guideline before your organization’s online reputation management gets out of hand because of “friendly fire.”

check.png Rude commenting on the company’s profile by accident

check.png Griping about management online

check.png Gossiping about coworkers online

check.png Taking unauthorized office pictures and sharing them online

Posting negative rants (by disgruntled employees who still have access ...

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