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Online Reputation Management For Dummies by Lori Randall Stradtman

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Review Sites

Review sites tend to be trusted resources for buying decisions. Most people feel that they learn more from individuals, rather than professional copywriting on an organization’s website. People value

check.png More objective content

check.png Limitless variety of opinions

check.png Sincere results testimonials

If you run a business online, it pays to pay attention to review sites periodically. You never know who’s commenting on your business. Reward your satisfied customers when they leave positive comments online so it will not only bury any unfair feedback, but also help to establish your positive reputation.

Angie’s List

Angie’s List is a growing, online consumer-reporting community that is quickly becoming one of the most established and well-respected review sites online. It’s been repeatedly touted by national media in both broadcast and periodicals. Angie’s List insists that its employees review each testimonial and that no anonymous ratings are allowed in order to help ensure consistently accurate results. It also limits ratings to once every six months for any company so negative reviews can’t get buried under positive ones. If your competition is simply covering up their negative reviews ...

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