Creating Your Crisis Response System
What should you do when a crisis occurs? Just as with anything else, having everything organized ahead of time saves an enormous amount of effort later. Establish who on your executive team will respond during a given time frame. Make sure somebody is always on call just in case a quick crisis response decision or video needs to be made. I tell you more about this in Chapter 15, but now is a good time to get your schedules coordinated.
Here are some scheduling considerations that will cover all your bases in the unlikely event that you will actually be called upon to create a video response on the spot. Only you know what kind of scheduling system will integrate within your organization but be sure to address these time intervals in the crisis response on-call rotation that you create. If a social media meltdown starts to brew off hours or over the weekend, you can have peace of mind knowing that you have a strategy in place for dealing with the issue effectively.
During the workweek (creating your “on-call” schedule)
After hours (why it’s important)
During weekends: More issues escalate over the weekends because
• People tend to have more time ...