Weekly Schedules for Blogs
Putting yourself or your organization on a writing schedule can really free up your time. When you dedicate a time slot to writing online content and publicizing it online, you will seldom ever panic over a forgotten post or forget to respond to questions and comments that your readers are kind enough to leave.
You don’t have to do all this writing by yourself! Options abound.
Many blog communities feature
Regular contributors: These can be from different departments, or a few designated hitters who understand your goals and your brand’s particular voice.
Guest bloggers: Variety is indeed the spice of life, and it also can give your blog the fresh visibility by attracting traffic from your guest poster’s social media audiences. It’s also good SEO because your guest posters will tend to link to their articles on your site from elsewhere. Establishing relationships with guest posters contributes toward making you a great web citizen because you’re giving guest bloggers perhaps a larger platform (and linking) than they’re used to. (See the section, “Bringing in guest bloggers,” earlier in this chapter.)
Hired writers: Sometimes it’s most effective to hire ...