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Online Reputation Management For Dummies by Lori Randall Stradtman

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Creating Your Crisis Response Team

Imagine, if right in the middle of an emergency, you could suddenly have your best-qualified, most experienced advisors from a broad spectrum of departments weighing in on the issue and supporting you from each of their perspectives. That’s what a great crisis team of senior-level professionals can do for you well in advance of any issues that may crop up online.

I suggest recruiting your team from these different departments because each area of expertise has a perspective that can be brought to bear on must hot issues online. Getting them to collaborate and problem-solve worst-case scenario strategies takes some time, especially in the beginning, but it shouldn’t require much of a time commitment from them once they have collaborated and formed some initial worst-case scenario action plans. It’s really smart to have them meet periodically, just to stay current on industry trends and to address any new developments before they become intense.

For best results, you should have at least one representative from each of these professional areas:

check.png Public relations

check.png Legal

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Executive

I suggest getting the most experienced people available ...

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