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Online Reputation Management For Dummies by Lori Randall Stradtman

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Creating Your Google Alerts

If you want an easy-to-use, not-so-super-secret weapon for staying on top of what people are saying about you, your brand, and your industry online, then you owe it to yourself to set up a few simple Google Alerts. Google Alerts are e-mails sent to you when Google finds new results (something’s been changed or added) to the searches that you’ve entered and saved. You can get alerts for

check.png Newspaper articles

check.png Web pages

check.png Blog posts

check.png Brand mentions

check.png Mentions of your name

check.png Top mentions of your SEO keywords

check.png Knowing when somebody links to your blog

In just a few minutes, you can set yourself up with custom updates that will be delivered right to your e-mail box on the schedule that you specify. Odds are good that it will take you only five to ten minutes to finish the entire ...

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