Developing Your Brand’s Voice
Clearly you want to protect the integrity of your own name online. (Otherwise you wouldn’t be reading this!) But is this necessarily a brand issue? In this book, when I speak of “marketing your brand,” I’m referring to individuals as well as large corporations. In order for an individual to maintain a reputation online, she first must gain that reputation, and the easiest way for her to do that is to think of herself as a brand. A certain degree of marketing know-how is necessary if you want to appear in Google search results or if you want your online presence to include more than just those articles from your college years or your bowling league pictures.
If you are an individual interested in basic online reputation maintenance, then please skip through the parts that are focused more on corporate communications and brand management. You can get all the benefits of online reputation management without nearly as much homework to do!
People look at your brand’s voice as a true representation of its heart and soul. Paying attention to what messages people are getting from your brand’s voice is essential to successfully building your positive online reputation quickly and powerfully.
After just a few social media interactions, people can usually tell when a company’s outside voice doesn’t match the inside one. It often raises questions. Organizations with the strongest online reputations and (not coincidentally) success rates use their voices not just ...