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Online Reputation Management For Dummies by Lori Randall Stradtman

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Making Personal Connections

Doing well in the online world requires more than being charitable. Sure, you can publish free tutorials, upload funny videos, or distribute rebates or coupons, but people won’t necessarily appreciate you for it. After all, people tend to distrust strangers. If you’re giving away something for free, people will naturally question your motives. They’ll assume you’re going to ask them for something in return.

This is why it’s critical for you to make personal connections online. When people feel that they have a good sense about who you are and what you’re about, they’ll have less reason to be suspicious about you. You become a friend. And the next time you offer something online, odds are good that the people you’ve befriended will respond positively.

It’s important for you to be upfront about

check.png Who you are

check.png What you do

check.png Whom you do it for

check.png What you expect to receive in return

remember.eps Approach others online in a friendly, open way. Speak to them the same way you’d talk ...

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