Creating an Easy-to-Follow System for Your Team
I’m a huge fan of the KISS principle (Keep it Simply Sensational). As you read through in order to decide how you want to organize your regular team, please think in terms of efficiency. In this section, I show you how to pull together a system that will help you use social networking to build a stronger and more resilient brand online.
Much of online reputation management can be done simply and without using up all your time and resources. After all, you have a business to run, don’t you? And you can save even more time by focusing your attention to listening and responding online for brief periods of time, scheduled periodically throughout the day.
Multitasking works just about as well in online reputation management as it does in the rest of life. If you’re part of a small team and need to check in to your social accounts a few times a day, I suggest you invest in an ordinary kitchen timer (or a kitschy one like the one I use) and set it for 15 minutes at a time. This way you monitor, ask juicy questions or make dazzling statements, share useful posts, respond to people, and then get back to work. Frequency of interaction is more important than duration of your stay on that network.