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Online Reputation Management For Dummies by Lori Randall Stradtman

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Setting Up Your Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about your website’s visitors. You could spend months getting to know more about Google Analytics, but the most important things you can take advantage of right now are

check.png Average time on website: If people are staying on your site for a few minutes, congratulations! You’re holding people’s interest and educating them about your brand. If not, this gives you a way to track how well your site and content tweaks are resonating with your audiences, in terms of time spent on your website.

check.png Unique visitors: Google Analytics tells you how many people come to visit your site every day. “Unique” refers to the fact that if I visit your site 100 times a day, I’ll still count as one visitor.

check.png Keywords: Tells you which of your SEO keywords (see Chapter 6) are causing people to click over to your site for a visit. When you see a particular keyword attract a lot of attention, it’s a good idea to consider focusing your energies there because it’s working.

check.png Traffic sources: Shows you ...

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