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Online Reputation Management For Dummies by Lori Randall Stradtman

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Identifying Your Audiences

Odds are good that you’re going to have a series of different audiences online. Some people in your audiences will be those you’ve connected with face-to-face (such as customers), or they may be people you’ve met online via a blog or social media and connected with over a shared perspective. These people respond especially well to a personal touch in your messaging, since you have a personal connection. It also holds that they are going to want quality information, of course, but by adding that personal touch you show that you remember them, which is a unique form of appreciation.

On the other hand, some people will be attracted to your presence online because they just like the kinds of information that you share. These people will also appreciate a personal touch, but only after you’ve taken the time to develop a relationship. I suggest at least checking out their profiles to see what common interests you may have. It’s a great way to build a bridge into having a more comfortable rapport.

Make a point to include these newcomers into your online communities because they will share your messages and add to the discussion with their own informed points of view. Information grows and develops with reasonable discourse, so be generous with facts and figures that can cultivate lively and thought-provoking discussion. It’s more enjoyable for everyone. Welcoming people who may be more interested in learning fascinating, helpful things about what they love most ...

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