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Online Reputation Management For Dummies by Lori Randall Stradtman

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Staging Delightful Surprises

Have you ever received a gift that turned out to be much better than you expected? How did it feel? Did you feel unusually connected to the person who gave you that gift?

When people go online to research a product or a service, they generally want to obtain information in the simplest and fastest way possible. When you can provide that information in an entertaining way, you give people more than they expect. You begin to create a personal connection.

Creating this effect is a powerful way to improve the reputation of you and your brand online. It’s a fundamentally human thing.

Some of the ways you can do this are to

check.png Create surprising and delightful experiences that evoke positive feelings.

This can involve

• Genuinely fun contests

• The chance to name a product

Be creative. You can get downright theatrical when creating a genuinely delightful surprise for your present and future fans online.

check.png Make sure your products and services are better than anyone has a right to expect.

Great products make great companies. They virtually speak for themselves, and people will associate the positive feelings those products engender with your brand. For example, you can inspire and entertain visitors about the glories of glow-in-the dark Chia pet ownership, but ...

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