Saying Hello to HootSuite
At the expense of sounding like a dork, I have to say that I absolutely love the social media aggregator called HootSuite (
). If you’re reading this book on an as needed basis, please refer to Chapter 5 for a lot more information on what HootSuite is and what it has to offer. Nobody pays me to say that, and there are a lot of great services, like TweetDeck, that are comparable. As you go through this guide, remember that lots of the same capabilities exist on other aggregators. I just happen to think HootSuite is the easiest to use and the most comprehensive for the price.
Most relatively large companies run their entire social media strategies via something like HootSuite and Google Alerts.
Really large companies, such as Fortune 100 companies, desperately need something a good deal more comprehensive in order to catch and properly analyze all the information being said about them and their industries every day. If you are responsible for running the day-to-day, new-media strategy for you or your brand, you can go really far with these free (or really affordable) tools.
In a nutshell (or should I say owl’s nest?), HootSuite offers
Unlimited management of social networks and profiles under one interface
Scheduling of Facebook posts ...