Online Reputation Management For Dummies

Qualifying Different Approaches

Although the same approach to online reputation management can be scaled for any size brand, you need to decide and define how you want to organize your online reputation management time and energy. Here are some common ways that companies organize their own systems.

Flying solo: Most solo entrepreneurs at least need to choose a social aggregator, set up Google Alerts, and (no kidding) use a timer. I prefer kitchen timers because they’re kitschy, but better yet, because they’re a physical, finite signal that says “playtime” is over for the moment

Creating an everyday team: Always consider how many people you need to monitor your brand online from day to day. With the right tools (see Chapter 5) and the right strategy (Chapter 2), you may be surprised how easily and affordably you can do this. I show you how to create your team in Chapter 3.

Organizing special teams: You may discover that you need to have special teams in mind to support your everyday team. It’s good to consider these:

• Crisis management team: People who will pitch in during a crisis. May consist of everyday plus a few pinch hitters who thrive under pressure (more about this in Chapter ...